Build Loyalty with Store Brands 4/29/2015
A strong store brand program is a critical tool in building shopper loyalty to a specific retailer, agreed retailers participating in an April 15 panel discussion during the ECRM Private Brands Foods and Private Brands Health & Beauty Care Efficient Program Planning Sessions (EPPS) from Solon, Ohio-based ECRM.
The panel, moderated by Kathie Canning, editorial director of Store Brands, included Andrea Collaro, director of private brands — OTC for Deerfield, Ill.-based Walgreen Co.; Rodrigo Korenblit Olave, manager of private label for Santiago, Chile-headquartered Cencosud S.A.; Adam Swallow, senior brand manager for Walgreens Boots Alliance in the UK; and Jay Warner, store brand category manager for Good Neighbor Pharmacy/AmerisourceBergen Corp., Chesterbrook, Pa.
Note: Photos, left to right: Andrea Collaro, director of private brands — OTC for Walgreen Co.; Rodrigo Korenblit Olave, manager of private label for Cencosud S.A.; Jay Warner, store brand category manager for Good Neighbor Pharmacy/AmerisourceBergen Corp.; and Adam Swallow, senior brand manager for Walgreens Boots Alliance
