Brad Nix, Partner with social media strategic consultancy Brand Chorus discusses social media trends in the pet category, and provides some tips for pet retailers and suppliers looking to up their social media game.

In Part 2, Nix discusses some of the findings from his research on pet conversations around the social media universe, and the involvement of retailers and brands in these conversations.

The interview was filmed on location at ECRM's Pet EPPS, held April 26 to 28 in Oak Brook, Ill. For more information about ECRM's events, visit www.ecrm.marketgate.com

Brad Nix can be reached at (407) 446-7403, or brad.nix@brandchorus.com