This seasonal overview, conducted by seasoned ECRM analysts reviews timing, the retailers running the most back to school promotions along with a variety of other pertinent information that can help you make more informed promotional decisions.

For instance, there is an opportunity for suppliers to gain more support in back to school promotions. Almost 25% of 2014 promotions did not feature any manufacturers, and over 10% of promotions were supporting private label. The ad below is an example of a promotion where no brands/suppliers were mentioned.