Presentation Download: Global Wine, Beer & Spirits/Social Media 9/8/2015
Social media is widening the very definition of what wine, beer and spirit brands are – and what they can be. What is your social media plan to make your brand stand out?
During ECRM's recent Global Wine, Beer & Spirits event, held last month in San Diego, Brad Nix, a partner with Brand Chorus, a leading brand and social media intelligence firm, took attendees on journey across the social media landscape and shared with them what is working and what is not.
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- How to leverage your brand credibility
- Why social media is no longer an after school project
- The critical importance of highly visual storytelling
- The true value of teaming with channel partners
- The competitive advantage of smart social intelligence tools
- There are over 7,000 wine tweets per day and more than 300 iPhone apps for wine?
- Wineries are the 3rd most popular subject on Pinterest?
- Bacardi is creating huge online buzz because it has a platform for musicians and is promoting songs on Twitter and Instagram?
- Beer meet-ups and beer dating sites are an emerging trend across social media?
And are you aware that…
About Brad Nix
For more than 30 years, Brad has applied his insights and strategic skills to a variety of renowned identity programs around the world for such clients as CNL Financial Group, Canyon Ranch, Institute of Honduras Tourism, Tampa Bay CVB, Japan Airlines, and Nikko Hotels.
Brad was formally trained at Young & Rubicam New York; is a Landor Associates alumnus and has been responsible for global advertising initiatives for clients including Colgate-Palmolive, Johnson & Johnson, Pfizer, Shiseido Cosmetics and RJR Nabisco Brands.
Brad was a principal member of The Stone Soup Group, LLC. As executive vice president and director of brand strategy, he was directly responsible for the creation of innovative branding initiatives for Saturn Corporation, Girl Scouts of the U.S.A. and the National Crime Prevention Council. In this role, he is credited with the co-creation of McGruff, The Crime Dog, children’s campaign.
- 56 percent of young adults won’t accept a job where social media access is prohibited at work
- 50 percent of young adults would give up their sense of smell before they’d give up access to technology
- 80% of adults are more likely to engage a brand that uses social media
Nix touched on these items and more, and provided some tools for bringing engaging brand stories to social media.
About Brad Nix
For more than 30 years, Brad has applied his insights and strategic skills to a variety of renowned identity programs around the world for such clients as CNL Financial Group, Canyon Ranch, Institute of Honduras Tourism, Tampa Bay CVB, Japan Airlines, and Nikko Hotels.
Brad was formally trained at Young & Rubicam New York; is a Landor Associates alumnus and has been responsible for global advertising initiatives for clients including Colgate-Palmolive, Johnson & Johnson, Pfizer, Shiseido Cosmetics and RJR Nabisco Brands.
Brad was a principal member of The Stone Soup Group, LLC. As executive vice president and director of brand strategy, he was directly responsible for the creation of innovative branding initiatives for Saturn Corporation, Girl Scouts of the U.S.A. and the National Crime Prevention Council. In this role, he is credited with the co-creation of McGruff, The Crime Dog, children’s campaign.
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Brad Nix, Partner, Brand Chorus
