For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View , The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.

This week's "Pick of the Week" is Horizon Snack Crackers Cheddar. 

See all of Phil Lempert's product reviews at SupermarketGuru.com