Bill Carmody, CEO of Trepoint, discusses how to leverage social media, mobile proximity marketing, and beacon technology to engage and influence consumers along the digital path to purchase.

He discusses how each of these tools complement one another, and together enable retailers and brands to create truly personalized and relevant offers that begin with engagement on social media, continue as the consumer nears the store, and then closes the loop as the shopper navigates the aisles.

He gave a presentation on the topic during ECRM's Frozen, Refrigerated, and In-Store Bakery event held recently in San Diego.

Bill Carmody was a founding partner and CMO of Seismicom, a leading brand promotions agency, and is a regular columnist for Inc. He is the acclaimed author of the book “Online Promotions,” and has contributed to various marketing publications. Bill has presented at dozens of industry conferences and tradeshows across the globe. Bill is passionate about integrating wireless, online, sponsorship, events, and traditional marketing disciplines.

Trepoint is a digital marketing consultancy that helps Challenger Brands put their names at the forefront by utilizing a trifecta of brilliant creative, analytical expertise, and marketing technology.

He can be reached at bill@trepoint.com