7 Strategies for Social Media, Storytelling & Your Brand 2/13/2016
Martyn Tipping, Partner with New York-based brand consultancy TippingGardner, discussed how brands can more effectively engage customers with the right kind of storytelling on social media during ECRM's Impulse, Front-End & Checklane and E-Cigarettes, Vapors & E-Cigars EPPS events held last week in Las Vegas.
- Know your audience
- Draw back the curtain
- Stand for something
- Stick to your story
- Meet the people
- Show'em how it's done
- Encourage customer content