VIdeo Playlist: 2016 Fixture Review - Checklane & P.O.P. Merchandising 2/14/2016
At ECRM's Fixture Review - Checklane and P.O.P. Merchandising EPPS event, suppliers of checklane fixtures, custom display units, P.O.P. merchandising fixtures, gondolas, signage and related items met with buyers looking for innovative solution that will help best highlight their products and drive sales.
The event kicked off with a panel discussion featuring several industry experts to discuss trends in P.O.P. merchandising. Panelists included:
- Sarah Glisman, National Impulse Racking Director, Wm. Wrigley Company
- Bill Romollino, Vice President Customer Development, Time Warner Retail Sales & Marketing
- Frank Bishop, President, Innovative Fixture Solutions
- Tim Barnes, National Account Sales Director, True Foodservice
- Cam Cloeter, President, Impulse Marketing
The following videos provide a 360-degree view of the event, including excerpts from the panel discussion, several Supplier Showcase videos highlighting some of the innovative solutions available at the event, and a testimonial from one supplier attendee. It also includes tips on how companies can leverage social media to tell their brand story.
For information about next year's event, contact Sarah Davidson, SVP of Grocery at 440-542-3033
(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)
