Natural Beauty Insights from Skin, Bath, Cosmetics & Fragrance EPPS 6/13/2016
Felicity Fromholz, Director of Product Development for Evolucity Commerce, which owns beauty subscription box company Beauty Box 5 and lifestyle subscription box Lilee, discussed trends and opportunities in the natural beauty product segment during her educational session held during ECRM's Skin, bath, Cosmetics & Fragrances EPPS last week in Orlando.
In the seven videos in the playlist below, Fromholz addresses key points touched on during her presentation, including:
- Driving sales with powerful packaging
- Pricing natural beauty products
- Reaching the Millennial consumer
- Using plant-based colors
- Indie beauty trends
- Online beauty brands