ECRM has launched its Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

The launch of this EPPS addresses the increased popularity of prestige, masstige and indie beauty brands among consumers and corresponding demand for them from retailers, spas, and their suppliers. Prestige and masstige products are typically defined as high-end brands retailing for more than $25.

“The indie brands are those amongst the fastest growing product categories in HBC and are influencing some of the big box retailers and suppliers in their direction,” said Lisa Carrillo, SVP of Beauty Care, ECRM. “Many are artisanally made and tend to be aligned with the natural and organic movement.”

The Prestige Cosmetics & Beauty Care EPPS will be held June 6 – 8, 2017 at the Westin Lake Las Vegas Resort & Spa and is ideal for suppliers and buyers who meet the following criteria:

• Suppliers: U.S. and global suppliers of prestige, masstige and indie cosmetics, fragrance, skin, bath and beauty care items 
• Buyers: U.S. buyers from apparel, specialty and department chains, as well as salon distributors that sell high end beauty care items