Planning a diabetes event for November is great, but what happens to your customers when the calendar flips to December 1? Their diabetes doesn’t go away just because Diabetes Month ends. When marketing efforts start to include serious health and wellness content, what we say and how we approach it matters even more.

At ECRM's Diabetes/Clinical Programs, Health & Wellness Solutions EPPS this coming September in Chandler, Ariz., registered dietitian and certified diabetes educator Kim Kirchherr, MS, RDN, LDN, CDE, FAND will discuss how to become and remain relevant to your shoppers who are managing diabetes while still appealing to the joy of sharing meals and snacks with family and friends.