Addressing the Diabetic Customer at Retail 10/18/2016
ECRM's Pharmacy team held a series of thought interaction pod (TIP) discussions during its 2016 Diabetes/Clinical Programs, Health & Wellness Solutions EPPS to enable attendees to trade tactics on best serving diabetic shoppers throughout the store, and online. Each table focused on a particular "hot button" topic, and was moderated by an attendee, who summed up key takeaways from their particular tables in the videos below.
The moderators and their roundtable topics were:
- Kimberly Kirchherr, Registered Dietitian and Certified Diabetes Instructor: Diabetes - action in the aisles (and online)
- Jesse Mccullough, Director of Business Development & Pharmacy Initiatives, Rite Aid: Innovations in diabetes care within community pharmacy
- Jim Beck, Senior Director of Category Management, Global Sourcing & Manufacturing Relations, AmerisourceBergen Corporation: The role of community pharmacists in diabetes education
- Ethan Lewis, Partner, Transcend Foods: What diabetes shoppers expect from a retailer - patient perspective
- Gregg Johnson, SVP, North America, Trividia Health: The value of the diabetic customer, maximizing margins and delivering patient value
- Lee Bond, Director of National PRT Sales, DJO Global: Reaching the diabetes patient through multiple categories