TABS Analytics, a technology-enabled analytics firm serving the consumer products and retail industry, has become a member of the Nielsen Connected Partner Program.

The Nielsen Connected Partner Program is a solution for companies servicing the CPG and retail industry that enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program, and through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to bridge their insights and harness the data necessary to net mutually beneficial results.

“We are very excited about participating in the Nielsen Connected Partner Program, and I want to commend Nielsen for initiating this effort,” said Dr. Kurt Jetta, CEO and Founder of TABS Analytics. “Our mutual clients will benefit from this partner program, as we collectively work in an additive, partner environment to offer enriched data, powered by Nielsen.”

TABS Analytics has provided complementary servicing and analytics to Nielsen clients for nearly two decades, by delivering proprietary analytics and software to small-to-mid-sized consumer products companies. As an official Connected Partner to Nielsen, the two companies will work together in creating enhanced solutions, and compelling service bundles that will support their mutual clients.

TABS Analytics is one of several companies joining the Connected Partner program, in which Nielsen will open its Consumer Packaged Goods (CPG) data and insights to third-party analytic companies on a historic and broad scale.

Open Ecosystem
The program enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

"The proliferation of data, accelerated pace of business and rapid advancement of digital technologies has created a global environment where success is dependent on connections," said Chris Morley, President of Nielsen, U.S. Buy.

Tied to a deeper global technology investment for client growth, the Nielsen Connected Partner Program is a managed network of companies who serve CPG manufacturer and retail clients using data shared under a set of data release rules.

Early Connected Partners of the program come from a diverse roster of businesses who serve mutual clients within the CPG and retail industries. The program will ultimately allow Connected Partners and clients to bridge their insights through a mutual data source. A single set-up process eliminates common challenges and industry barriers for efficient data collaboration.

How it Works
After Nielsen client consent is granted, approved Connected Partners can access subscribed data sets to perform work on behalf of the client. With Nielsen data as the common language, the Nielsen Connected Partner Program is designed to help reduce the time required to identify and connect with the right third party. It shifts the current work model from data management and data alignment to systematic, data-driven decision making.

Nielsen is actively bringing in companies that deliver data sources, data services, data analytics and data activation to the network of Connected Partners. For program participants, the ecosystem has a uniform coding system, based on Nielsen's reference data, allowing the output of one Connected Partner's analysis to be easily used as the input to another.

"This gives us the unique ability within the marketplace to leverage our data in an open, controlled way to Connected Partners who participate in our network," added Morley. "Together, this will give clients the tools they need to address the demands of the industry, discover enterprise-level areas to strengthen performance and amplify their investment across Connected Partners in the network."

In addition to TABS, the active list of Nielsen's Connected Partner Program members includes APT, Chuze, Destini, Eversight, MediaFly, Pathformance, PivotStream, Prevedere, and ShopAdvisor.

About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight and TABS Total Insights, for CPG manufacturers that were developed to integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage, an outsourced category management solution, TABS WorldView, a global business intelligence tool, and TABS Promo Insight, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending.