In this episode of On the Shelf, Timothy Bush of TLB Consulting discusses the challenges and opportunities in developing a winning social media program with Louie La Vella, who provides insights into how creating documental content can put your product on the tip of everyones tongue.

Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. In this episode, Tim and Louie explore ways in which learnings from social media practices in the entertainment industry can be applied to retail and CPG marketing.

Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years.

With 20+ years experience in the nightlife industry and extensive development and production experience with national television projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year (2012). Juno Awards (Canadian Music) dance category committee.

Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.

The weekly On the Shelf podcast tackles important subjects crucial to mounting a successful sales campaign into Big Box Retail -- from time frames to packaging to pricing -- using simple steps, information and instruction. Presented by TLB Consulting, a concierge consulting company, led by Timothy bush, who has over 22 years of retail/wholesale expertise.

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