Health & Wellness is a real growth driver for manufacturers and retailers looking to appeal to shoppers seeking to live healthier lifestyles, manage illness and combat raising healthcare costs. Few departments in retail have driven more growth than Health & Personal Care since 2011, which has generated more than $6B in growth.

During ECRM's recent Cough, Cold, Analgesics & Allergy EPPS held in Destin, Fla., Nielsen Director of Business Development Kristin Gorski discussed trends in consumer healthcare, provided an overview of OTC category performance - including cough/cold, analgesics and allergy categories - and gave insights on channel importance, consumer demographics and how manufacturers and retailers can collaborate to meet the needs of consumers shopping these categories.

Among the topics Gorski discussed were:

• U.S. Retail Hot Buttons
• Driving Growth
• The Increasing Importance of Health & Wellness
• Health & Wellness Drivers
• Category Performance
• Pain Relief
• Cough & Cold
• Allergy
• Other Upper Respiratory & Pain Relief
• Key Takeaways