IRI's Larry Levin to Present Candy Category Insights at ECRM EPPS 5/16/2017
The confections and snacking industry represents nearly $65 billion dollars, $24 billion for candy, across IRI’s measured channels.Consumers love to indulge and treating with candy is among their passions.
Following his tenure at Synovate, Levin joined TNS as head of its Consumer Sector. He was quickly elevated to president of Client Services and Relations, where he and Bob Tomei, current president of IRI’s Consumer & Shopper Marketing, co-led its North American business.
In February 2010, Levin joined IRI to lead its Survey Solutions group and was then promoted to run its overall Consumer Insights business.He also led IRI’s Business Development – New Solutions until he was named executive vice president of Consumer & Shopper Marketing in 2016.
Levin is a frequent speaker at a number of industry events, including Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous periodicals.