Connecting to millennial and gen-z consumers is no easy feat. These complicated audiences are changing the retail space as we know it with their mobile based shopping habits, influencer fixation, and social media dependency. In the beauty space retailers must evolve to catch the attention of these unique shoppers who constantly engage with digital retail channels through the web and mobile channels, yet still flock to brick-and-mortar stores. With purchasing power split between traditional brick-and-mortar stores and eCommerce, brands face quite a quandary.

Perfect Corp.’s YouCam Makeup and YouCam Fun augmented reality mobile apps are were developed to provide brands with the virtual resources to master engage millennial and gen-z consumers, by allowing brands to give their audience a true omnichannel shopping experience through what YouCam calls ‘Brick-and-Mobile’.

At ECRM's Skin, Bath, Cosmetics & Fragrance EPPS, to be held June 4 to 8 in Las Vegas, Perfect Corp. is teaming up with ECRM to launch a custom ECRM filter in its YouCam Fun App. Attendees will be able to snap selfies using the filter and post them to their social media accounts for the duration of the EPPS using the #ecrmbeauty and #youcam hashtags for the opportunity to win a $100 gift card.

Augmented Reality and Brands
YouCam’s apps offers brands the opportunity to reach consumers through true-to-life virtual beauty try-ons in the palm of their hand, while simultaneously helping drive consumers into retail stores through robust and innovative O2O solutions. Brands such as Estée Lauder have elevated their complete consumer beauty journey through the integration of YouCam Makeup’s award-winning technology across multiple touchpoints both in store, through attention-grabbing magic mirrors at the makeup counter, and in-app product try ons and shopping. Introducing YouCam’s magic mirror at retail locations instantly adds an attention-grabbing and engaging element to the beauty counter experience, eliminating the pain points inherent to messy in-store trials.

YouCam’s virtual capabilities stretch well beyond beauty. Other brands and media outlets such as Paramount Pictures and Smashbox Cosmetics have launched campaigns implementing Perfect Corp.’s YouCam Fun App to release interactive virtual reality filters to engage younger audiences. These entertaining fun filters help to catch the attention of millennial and gen z consumers with a visual and easily sharable instant virtual transformation.