ECRM, an international leader in product sourcing and category planning solutions, has acquired RangeMe, the award-winning online platform that streamlines new product discovery between suppliers and retailers. RangeMe brings unparalleled online scalability and best of breed technology that will complement the significant foundation ECRM has developed over the past two decades in assisting retail buyers with discovering new products and boosting the effectiveness of category planning.

"Technology has always been a crucial component of our business, but this acquisition will accelerate and strengthen our ability to help buyers and sellers work through the category planning process as the most complete solution in the retail industry," said Greg Farrar, CEO of ECRM. "By incorporating RangeMe's digital product discovery solution into ECRM's processes and services, we can be the true extension of the buyer's sourcing and category planning efforts."

San Francisco-based RangeMe is changing the way retailers and product suppliers do business by giving buyers an efficient way to discover innovative new products and manage the inbound product submission process. For suppliers, they are given increased control over the marketing of their products and greater access to retail buyers. In the past year alone, RangeMe has grown to nearly 65,000 suppliers and more than 210,000 active products across all categories.

"ECRM has been, and continues to be, the industry standard in category planning services," said Nicky Jackson, CEO and Founder of RangeMe. "We are excited to bring our industry-leading online sourcing technology and unprecedented growth to ECRM. Together, we are able to position ourselves as the complete and preferred end-to-end category sourcing solution in retail today and for the future."

With this acquisition, ECRM and RangeMe are bringing advantageous streamlined technology to a wider breadth of customers, and influencing the evolution of the CPG industry.

"We started the RangeMe journey to bring efficiency and speed to the way retailers discover products, and to provide smaller suppliers big opportunities to revolutionize the CPG industry," said Jackson. "As part of ECRM, we are fully realizing this vision and leading the retail industry into a new age of technology-driven innovation."

"Together with RangeMe, ECRM will be better positioned to provide even more strategic value to our clients by offering incredibly effective product discovery and category planning solutions," said Farrar. "We look forward to welcoming the RangeMe team and working together to help shape the evolving retail industry."

About ECRM
ECRM helps buyers and suppliers increase productivity, optimize product assortments and enhance collaboration efforts via its service offerings that include product discovery, category development and category planning. Over the past 20+ years, the company has grown to serve buyers and suppliers around the world in the following markets: grocery, general merchandise, health and beauty care, foodservice and pharmacy/medical markets.  

About RangeMe
RangeMe is a leading online platform that streamlines new product discovery between suppliers and retailers. As the 2016 Shop.org Startup of the Year, RangeMe empowers retail buyers with an efficient way to discover innovative new products and manage the inbound product submission process. For product suppliers and manufacturers, RangeMe gives increased control over the marketing of their products and greater access to retail buyers.