Hamacher Resource Group, Inc. (HRG), has released its first e-book to help suppliers in their efforts to prepare for meetings with retail buyers, and since it's based on a 20-minute meeting, it's helpful for suppliers attending an ECRM EPPS, as well, since that's the standard length of our meetings.

Titled, "The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers," it offers an overview of key elements that should be considered when crafting an important presentation, and was developed to help manufacturers feel confident they are providing what the buyers want to know when determining whether to add a product to their store’s assortment.

“With so much on the line, the most important thing a brand can be armed with when meeting with buyers is data that illustrates why the product belongs on the shelf,” said Cari Sass, marketing director at HRG. “In addition, the presentation needs to be memorable because it’s one of many the buyer sees. If it’s built on fact and is also dynamic and engaging, it will have a good chance of leaving a lasting impression.”

Among the topics covered are:

• Preparing a Powerful Buyer Presentation
• What’s Important
• What Should be Included in your presentation
• The 20/20 Rule - 20 slides or less in 20 minutes
• Design your presentation to engage
• The face-to-face meeting: set up and execution

HRG also created an infographic to highlight a few of the key points from the e-book. 

Waukesha, Wis.-based Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics.