RangeMe, the online platform that streamlines new product discovery between product suppliers and retailers today unveiled its Industry Insights tool, which provides suppliers with an exclusive look at retail buying trends before products hit store shelves.

This enables suppliers to better identify opportunities to position their products, both on RangeMe and off; helps them make informed, strategic business decisions around key product points like packaging size or pricing; and gives them the information they need to target and refine their most promising new product ideas. What’s more, it arms them with key information that will enhance meetings with buyers – whether at their offices or at ECRM sessions.

“As we think about how we’re going to position ourselves while we’re pitching our product, I look at Industry Insights as part of my process before I meet with buyers,” said Danielle DeWolf, Director of Sales and Marketing, SprinJene Natural Toothpastes, which is also a regular participant in ECRM sessions.

“I especially pay attention to the trending buyer search terms and certifications, because those can shift frequently. I want to make sure we are engaging those terms thoughtfully when meeting with buyers, because we know they’re already on buyers’ minds.”

Using Industry Insights, RangeMe Premium subscribers can break down how the intricacies of product performance by:

• Margins: Discover how the margin across suppliers’ product lines compare to both the category range and the buyer interest range.
• MSRPs: Compare retail prices to those of other similar products, and discover insight on how suppliers’ retail prices fares with buyers interest
• Packaging type: Find out the quantities that are most popular in a subcategory, as well as the quantities that are trending with buyers.
• Certifications: View the common certifications across a subcategory, and find out which ones are hitting the mark with buyers.
• Search terms: Uncover the terms that grab buyers’ attention and get products noticed.

“The real-time view of Industry Insights gives suppliers an inside track into what buyers are showing interest in on the RangeMe platform,” says Nicky Jackson, Founder and CEO of RangeMe. “This is a cardinal addition to the platform, touching all areas of the consumer packaged goods industry, and will further revolutionize the way new products are sourced, ultimately improving how consumer needs are met.”

In the past, making well-informed decisions required reams of data and their appropriate context—not something easily obtained by the average CPG supplier unless purchased for sometimes prohibitive sums. And while useful, that data only represented a fragment of the retailer market. What’s more, the data wasn’t in real time.

“The real-time view of Industry Insights gives suppliers an inside track into what buyers are showing interest in on the RangeMe platform,” says Nicky Jackson, Founder and CEO of RangeMe. “This is a cardinal addition to the platform, touching all areas of the consumer packaged goods industry, and will further revolutionize the way new products are sourced, ultimately improving how consumer needs are met.”

To become a Premium RangeMe member, click here to email Vir Satyan, RangeMe's Director of Business Development.