Mighty Swell Spiked Seltzer Wins Speed Tasting Event 11/29/2021
Mighty Swell Spiked Seltzer’s Tropic 12 Pack took first place during the On-Premises Adult Beverage Program and Off-Premises Adult Beverage Program’s Speed Tasting Event!
The Speed Tasting Event was hosted on the ECRM Connect platform, with each supplier having a scheduled four-minute time slot to present one product to a group of buyers. Supplier participants sent samples in advance to the panel of buyers, who sampled the products during the presentations and then voted for their favorite. This event wrapped up four days of face-to-face virtual meetings between buyers and brands.
Mighty Swell Spiked Seltzer:
“Wild, weird, and a bit defiant. Mighty Swell Spiked Seltzer is crafted with all-natural ingredients and perfected by a small group of people who get after it. We come from Austin where weirdness is nothing but expected and realness is the only option. Using real fruit juice to pack a punch of flavor and individualism to pass it along, our pack belongs in any hand. Whenever you want it, wherever you are, have yourself a Mighty Swell.”
Tropic Pack:
“Inspired by the sun-soaked days of a tropical getaway, Mighty Swell’s Tropic variety pack delivers four fresh new flavors: Grapefruit, Pineapple, Blood Orange, and Mango Raspberry. Open a can and step onto the sand with crisp citrus flavors that are never bitter and always balanced. These tropical flavors are sweetened with natural white grape juice, have no added sugar, 3 grams of carbs, 100 calories and 5% ABV per 12-ounce can. Mighty Swell Tropic will transport you to an island of flavor with every sip.”
Congratulations to our Speed Tasting Event Winner!!
Upcoming opportunities in Adult Beverage:
- On & Off Premises Adult Beverage Program: March 1-3, 2022
- On-Premises Adult Beverage Program: August 22-23, 2022
- Off-Premises Adult Beverage Program: August 23-25, 2022
Sarah Davidson is ECRM's SVP of Grocery, and can be reached at 440-542-3033