How does a brand or retailer find the right co-manufacturing partner? This was the topic of one of the roundtable discussions at ECRM's recent Vitamin, Weight Management & Sports Nutrition Session, which was moderated by Cole Wooten of Eagle Labs, Inc.

In this video, ECRM's Joseph Tarnowski speaks with Cole about some key takeaways from the buyers and brands that participated in the discussion. Following are some of the key areas participants said were important when it comes to determining if a co-man is right for you:

Ownership alignment

Make sure that the ownership of the co-man is aligned with the vision of the brand and has the knowledge and capabilities to take the brand forward. You should have a direct line to the ownership, and make sure that they have a strong background in the CPG space.

Certifications

Some certifications are must-haves for today's co-mans. This includes UL Solutions, NSF and Informed Choice. Others, like sustainability certifications, are not must-haves yet, but are important nonetheless and may become must-haves in a few years. Increasingly, consumers are looking for products that also have clinical studies to back them up. 

Quality assurance

 It's important to meet the quality assurance team and discuss your products with them. Ensure that expectations are set and will be met.

Overall, transparency is a key factor in any co-man relationship. They must be honest about their capabilities, and if something can't be done, they must be upfront about it. "Saying 'no' is better than saying yes to something that's impossible," says Cole. 

You can meet with Eagle Labs at many of ECRM's Health & Beauty Care Sessions as well as its Contract Manufacturing Sessions.