Sweet & Sour: Challenges and Opportunities in the Candy Category
Insights from ECRM's recent Candy Planning: Everyday & Summer Seasonal Virtual Session
The Business of Booze: Insights from ECRM’s Virtual Sessions
Thought leadership and best practices for the adult beverage category
The New Retail Mindset & What it Means for Suppliers
ECRM's Wayne Bennett and Dan Mack of Mack Elevation Forum discuss the new retailer-supplier dynamic
Getting Celebrities to Work With Your Brand
Tips on finding and pitching the right brand ambassadors
Turn Customers into Influencers with ‘Instagramable’ Moments
Make your brand something your customers can’t wait to share with their friends
Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf