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Opportunities in the Vitamin and Supplement Industry

Q&A with Bulu Box's Paul Jarrett

We recently launched Bulu Insights [BuluInsights.com] which is a SaaS platform that uses data to help companies create, revise, market and (re)launch successful products. It’s the software that I dreamed about as VP of Marketing for Complete Nutrition.


In 2010, I joined Complete Nutrition and climbed the ladder to become an Executive Board Member. We built a huge MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company’s growth skyrocketed. In fact, it was one the fastest growing supplement franchise in the U.S.!


Despite all the success at Complete Nutrition, I still couldn’t tell you exactly why a product was or was not selling. That is why I left and went on to buid BuluBox.com and BuluInsights.com