Marketing to Center-of-Store Shoppers
Women’s Marketing looks at how value conscious center-of-store consumers perceive CPG foods and offers effective marketing strategies to convert them.
Why the Cost of Your Cereal Keeps on Rising: Phil Lempert
Supermarket Guru Phil Lempert interviewed on an NBC News feature about the rising costs of breakfast cereals.
VIDEO: Phil Lempert's Pick of the Week (July 31, 2015)
Phil Lempert's Pick of the Week is Back to the Roots Cereal Organic Stoneground Flakes
PG Taps ECRM Data for Consumer Expenditures Study
Data and analytics from ECRM Data included in PROGRESSIVE GROCER’s annual research on consumer spending