HRG Insights: Category Trends in Digestive Health & Pain Relief
How brands are addressing two popular self-care categories
Supplier Prep for an EPPS: Part 2
Study up on the buyers you are meeting with, and turn your meeting space into an optimal selling environment
B2C Marketing: Measure, Evaluate, Revamp, Relaunch, Repeat
A B2C marketing campaign should constantly evolve as its audience changes
Preparing Your B2C Marketing Plan for Buyer Meetings
Suppliers should come to a buyer meeting prepared with a strategic B2C marketing plan that resonate's with the retailer's target audience
Why Merchandising Makes a Difference, Part 2
Maintaining proper facing standards and signage are key for successful shopper engagement
Why Merchandising Makes a Difference – Part 1
Make sure your merchandising always aligns with your established identity.