This report highlights how innovation remains a critical driver of growth in the beauty, health, and wellness sectors, especially amid economic uncertainty. Continued investment in innovation, even during challenging times, positions brands for long-term growth and relevance. We have identified five key innovation trends: Viral on Social, Wellness Focused, Trusted Advisor, Personalization & Inclusivity, and Luxury for All. These trends reflect shifting consumer behaviors, such as increased reliance on social media for product discovery, demand for holistic wellness solutions, and a desire for affordable luxury. Brands that embraced these trends—often through influencer partnerships, inclusive product lines, and digital-first strategies—saw significant success.

Join us for the Buyers' Choice Awards hosted by ECRM and Drug Store News!  Suppliers will submit their product offering and participating buyers will cast their vote for their favorite product!

Wednesday, July 16th | 8:00 AM - 8:50 AM

Having beautifully-designed and structurally sound packaging helps get your brand onto retail shelves and into shoppers’ baskets, but in order to do that, all of the elements of the supply chain must work together seamlessly. From the brand's designers developing the concept, to the procurement team sourcing the raw materials, to the manufacturers creating and shipping it, communication and transparency is essential at each step along the supply chain to make it all work. 

Emily Anne Page, CPG Growth Strategist at START to SOLD, will take you through the steps needed to design powerful packaging concepts that ship on time and on budget. Among the topics she will discuss are:

Visual Packaging Artwork: Design elements that “pop” on the shelf

Structural Packaging Sourcing: Finding the right structural packaging for your products

Supply Chain Management: Ensuring that all of the elements needed flow seamlessly from one point to the next.

This presentation will include case studies of industry disruptors that you previously had never heard of…  until they applied these three strategies..