Retailers, Brands Must Have an ‘Empathetic Ear’ for Shopper Needs: IRI
IRI’s Larry Levin on how shopper needs and behavior has changed, and what it will look like in the future
Smaller Suppliers Driving Big Growth in Candy
Smaller candy manufacturers are fueling the innovation that are driving growth, and retailers who leverage this fact will win in the category.
IRI's Larry Levin to Present Candy Category Insights at ECRM EPPS
Larry Levin is Executive Vice President, Consumer & Shopper Marketing